rasterization:

The process of converting

a vector image into

a bitmap image.

FAQ

Here are some answers to frequently-asked questions about your projects:

Q. How long does it take to get a design completed?

A. That depends entirely on you, the client! If we take on a project, we are sensitive to your deadlines. However, most clients do not have their projects organized and their contents ready when a proposal is signed. The longer

a client takes to build their contents, or make decisions, changes, and proofing, the longer the project will extend.

Q.  How much does Graphic Design cost?

A.  An obviously important question, but one that can’t be answered without specific details about the design project. Every project is different, so it makes sense to tailor a quote to individual needs.

Pricing varies depending upon a large number of factors. Take the size of the project as an example. A business card could take 3 hours, where a catalog could take days, even months. I once had a client that took over a year to create a logo. And another who had their 'ducks in a row,' and got a 5 page brochure finished in three days.

Comparing the design profession to any other is by no means exact, but the “How much for a brochure?” question is kind of like asking a real estate

agent “How much for a house?”

Q. Why should I hire you, as opposed to letting my teenage nephew design my piece?

A.  In the world of Graphic Design, there are many portions of both the design aspect and the print aspect that can only be learned by extensive experiencee and schooling. Yes, your nephew could make you a flyer, but would it represent you as you would like to be portrayed? Would it even be spelled correctly? Would the reader's eye be drawn to the correct area on the flyer so that they would know exactly what you are selling? And, when your print vendor gets the file, would it be printable, or would they have to reject it because the technical and electronic aspects were not in place, rendering your flyer unusable? If you'd like the job done right, the files built correctly, and the project to produce results, I'd recommend you hire a professional Designer.

Q.  How am I billed, and how can I pay you?

A.  Some projects are billed by the hour, some by the page, but in most instances a flat fee is outlined for the entire project. A complete proposal will be given to you detailing your project, what is included, how many edits are allowed, and the payment terms. Payments can be tailored to your individual needs, however once a proposal is signed and work commences, payment arrangements cannot be changed.

Q.  How do I get my final materials, and how do I review the progress of the project?

A.  As the project progresses, PDF samples will be provided for your review, and they will have a watermark on them to protect us, and you, from theft. Depending on how you want them, you will

receive the final printed pieces, electronic files on CD, or a transfer direct to your printing vendor if you

are coordinating the print process yourself. Materials are not released until final payment is received and cleared.

Q.  Will you feature my project in your portfolio?

A. We reserve the right to showcase designs we have created in any and all media. At this time, we do not provide links.

Q.  Can you also provide the actual printing of my piece?

A.  Yes, if it is economical for you. In some areas of the country, printing is less expensive than in the NYC area. We can quote you for printing, and you can also shop for pricing yourself. In addition, some projects require that the designer attend the press proof. In this case, we would need to do the printing locally.

Q.  Can you start right away?

A.  It depends on the current workload we have. In most instances, starting immediately is not necessary, since clients are typically not ready with their content right away. The best times to "sneak into the schedule" are August and December, as these are months that are not as busy in the Graphic Design field, as other times of the year.

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